Hello, I’m Goldie :)

I’m a mumma bear to two beautiful girls who absolutely love everything colourful and sparkly and crafty! I started creating hair accessories when my second child was born. Being a mum of girls I wanted to tap back into my creative side and put it to work to add some bling on my little ones’ hair. I found it hard to look for materials online and realised the need for more materials to be introduced and make available to everyone.

Love, Safiya was born out of this passion. By end of 2020, we have added self-adhesive and iron on vinyls in our ever growing collection of craft supplies and we are an authorised reseller for brands ORACAL and Thermoflex Plus. We also created our very own brand of vinyl – Shimmie to offer more colour variety and specialty vinyls. All these have been possible because of our lovely customers and amazing feedback we received, thank you all for growing with us.

I’m always on a look out for new supplies, fresh ideas and new items that will inspire and excite customers to start being creative. Whether you’re a hobbyist or have a handmade business, I have everything to keep your hands busy and crafting!

Feel free to message us with any questions that you may have regarding our products, or just to get some handy tips on bringing your ideas to life. We look forward to helping you out!